With only two weeks to go for tUnE-yArDs to release their third album, Nikki Nack, they’ve paired the excellent first single, ‘Water Fountain’, with a fittingly colourful and fun-filled video. Joel Kefali, who directed the video, explains how the idea for it came about.
“When Merrill approached me wanting to make a video with a Pee-Wee’s Playhouse vibe I had to say yes. I’d had plenty of ideas for a kid’s show that had been waiting to see the light of day. I didn’t want to make a straight homage piece; there are moments of nostalgia in there but the video is our own modern, manic, collage of a kids show. Like many great kids shows I wanted to cram in as many ideas as possible and sneak in the occasional wink to the art world, contemporary and historic. The musical dynamic of “Water Fountain” lends itself perfectly to the concept and I think this video is best viewed while consuming a big bowl of cereal. Then again, what isn’t?”
Watch the video for ‘Water Fountain’ below and grab Nikki Nack when it drops on May 6th via 4AD.