Last week, without any announcement, Pevin Kinel unveiled a double A-side single entitled SEO Your Friends, featuring ‘Fifteen’ and ‘In a Way you would Care’. It follows his outstanding 2012’s Syntactic Sugars, which was one of our Album Picks of the Year.
The London based multi-instrumentalist and one-man-orchestra, got us used to expect anything from him, with his flair for experimenting and exploring an immensity of musical territories. With SEO Your Friends, Pevin delivers again a fascinating and unique project crafted with a strong social conscience. Other than the excellent two singles, SEO Your Friends comes laced with a heartfelt and moving short speech by Leslie Pickering, the former spokesperson for the Earth Liberation Front Press Office. The speech was extracted from the film Testify by Michael Becker and Stephen Gamboa.
Here’s the blurb Pevin wrote to accompany the release:
“You would do anything for the people you love. That’s why the couple of songs I’m releasing today come in a neat wrapping entitled “SEO Your Friends”. Because when you stop a minute and really think about it, if you go calling someone your friend and then don’t do anything to improve their ranking in Google search results, can you say you care for them at all? Can you say you have their best interests at heart? Or are you simply trying to isolate them from the world like some possesive freak? Think about this for a minute, and then, do the right thing. Show the ones you love that they truly matter to you. SEO your friends.”
The other good news is SEO Your Friends can now be streamed or download for free on his website. Get a taste of this absolute must listen with ‘Fifteen’.
A long time favourite here at Cast the Dice, Pevin Kinel is a self-taught multi-instrumentalist and one man orchestra based in London, UK. Drawing influences from various musical genres, it's no surprise Pevin put together such an eclectic and diverse mixtape.
Early this year, Normandie born and London based self-taught multi-instrumentalist Pevin Kinel announced the release of his full-length album Syntactic Sugars.
Pevin first enticed us with the lead single ‘Dusty‘, a great uplifting electronic piece, and followed it with ‘Fake ppl‘, a charming track with layered folksy vocals.
June 5th finally saw the release of his much anticipated new album, spanning thirteen tracks and each sounding stylistically different from the other. Syntactic Sugars channels many different influences showing Pevin’s huge creativity and diversity. The album, all written, played, recorded and produced by Pevin himself, is so varied that no matter what you’re into, there is a track on the album that will appeal to your taste.
Head over to his bandcamp to stream the album free and buy it for only a couple of british pounds.
Check out below two tracks from the album, the ominous opening track ‘Master Removers’ and the title track, featuring Campa La Hampa and some frenzied percussion. Enjoy.
The extraordinary one-man-orchestra has offered us a further glimpse into his forthcoming album with a brand new song, ‘Fake ppl’, and an alluring video for it made by himself (and Orson, Sidney, Wim, Woody, Luis and some other people who may not exist).
Pevin plays all the instruments (guitar, keyboard, clarinet, voices, set of keys) in ‘Fake PPL’, a track that carries a unique charm.
The video surfaced the web this morning and it’s a goodie. It features footage from films by “some of the best directors in the history of cinema” as Pevin puts it and it aims to “retrace the steps of the default user picture of myspace and facebook as they grow older and start hitting the bottle”.