After sharing his first single in four years, the insanely infectious ‘Pure Luxury’, NZCA LINES has unveiled a video for the track. Producer and multi-instrumentalist Michael Lovett, the man behind NZCA LINES, directed the video with Alina Rancier and he had this to say about it:

“It’s an all singing, all dancing journey into my own personal world of glamour and luxury, held together by cardboard, drenched in blood, and billed to your company’s expense account. We set out to make a gender-reversed Gentlemen Prefer Blondes, and this is where we ended up. Enjoy.”

Watch the video now.

Photo: Aleksandra Kingo

Get ready to dance to the brand new single from NZCA LINES, the project of producer and multi-instrumentalist Michael Lovett. Entitled ‘Pure Luxury’, the track marks his first single in four years and is inspired by the environmental crisis, in particular his experience of a Manhattan heatwave in February. He had this to say about it:

“It’s a sadistic joyride set in penthouse suites where the gold trim hides a rotting plywood facade, muscle cars are bought with credit cards and barbed wire fences separate luxury resorts from the slums beyond their walls. The fantasy of attainment in a world that has no future.”

‘Pure Luxury’ is an insanely infectious, high-energy track guaranteed to rock the dance floor. The single is out now through Memphis Industries and you can listen to it below.