Following the 2012 debut album World, You Need A Change Of Mind, Kindness is ready to unveil its follow up this Autumn. The new record is called Otherness and it drops on October 13th via Female Energy in the UK and October 14th via Mom+Pop in the U.S. Otherness sees Adam Bainbridge, the man behind the project, going all over the place to engage properly with his collaborators, who include Blood Orange’s Dev Hynes, Robyn, R&B singer Kelela and Ghanian rapper M.anifest. “Otherness is Adam’s vision, but it’s a collective vision”, says the press release. “In a world where one can make music, in virtually any style, using software alone, we are losing sight of how special it can be when artists get together to blow some air around a room.”.
Here’s what Bainbridge had to say about the upcoming Otherness:
“I want to give people another choice. There’s a lot of great, direct contemporary-sounding pop music to choose from, but even the most mainstream of mainstream audiences might also want something that sounds different from time to time. I still love and appreciate pop music, but I’m happy to leave the people making it to get on with their thing. My motivation is: ‘What do I feel I can do better than anyone else?’ I hope I’ve made that record.”
Kindness is offering the album’s opening track ‘World Restart’ as a first taste. The track features Kelela & Ade. Listen to it below and check out the album trailer straight after.