Penguin Cafe share video for ‘Welcome To London’ ahead of tomorrow’s album release

The wait is nearly over and the highly anticipated new album from Penguin Cafe, Rain Before Seven…, will see the light of day tomorrow through Erased Tapes. Ahead of it, the ensemble of Arthur Jeffes is ramping up the excitement with ‘Welcome To London’, the final single from the album. Jeffes explains how the track came about:

“for this track I started with the piano riff which is a 5/4 pattern moving through developing modulations – all the other elements are picking out points in the piano line and developing them. We ended up going quite John Barry with the arrangements – I love that 60’s feel of the Gretsch picking out a low-mid groove while the bassline syncopates underneath it.”

‘Welcome To London’ comes paired with a video directed by Mihai Feflea. Of the video, executive producer Robert Raths comments:

“this video is dedicated to those who feel lost in a place like London and yet make it their home. As someone who moved here from a different country nearly two decades ago, I couldn’t help but read the title with a healthy portion of sarcasm. I thought our penguin-headed friend would make for the perfect protagonist here. Writing this script also gave me an opportunity to finally visualise Simon Jeffes’ original vision he had of the Penguin Cafe as a magical haven within the concrete jungle when he hallucinated from fish poisoning back in 1972 — something I’ve always wondered why it hadn’t been done before. Because no matter how tough and fast-paced London life can be sometimes, it also contains many pockets of diverse beauty and wonder.”

Watch the video for ‘Welcome To London’ below and grab the album tomorrow.

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