As we mentioned last month, Lambchop’s Kurt Wagner and fellow members Scott Martin and Ryan Norris have a new electronic project called HeCTA. Inspired by the book Love Saves the Day: A History of American Dance Music Culture 1970–1979 by Tim Lawrence and also by a 78 RPM record Kurt had come across featuring a 45-second monologue about weight loss and performed by the comedian Buddy Hackett, HeCTA wrote their debut album fittingly titled The Diet. The effort is due out on September 18th via City Slang in Europe and via Merge in North America.

Following the first single ‘Till Someone Gets Hurt’, the trio have just shared another cut from the album, ‘The Concept’. It comes with an accompanying video, directed by Chris Shepherd and co-animated by himself and David Shrigley. Speaking about the video,  director Chris Shepherd had this say:

“When I was a kid, my mum wouldn’t let me go out much as it was so crazy where I grew up. I used to watch a lot of old TV. I had one tape of black-and-white Popeye cartoons that I’d watch over and over. I’ve always been really inspired by thirties animation, as there’s no rules and it’s completely surreal. Real-life objects would come to life and start doing crazy stuff.”

Here’s the video for ‘The Concept’.