Last week, without any announcement, Pevin Kinel unveiled a double A-side single entitled SEO Your Friends, featuring ‘Fifteen’ and ‘In a Way you would Care’. It follows his outstanding 2012’s Syntactic Sugars, which was one of our Album Picks of the Year.
The London based multi-instrumentalist and one-man-orchestra, got us used to expect anything from him, with his flair for experimenting and exploring an immensity of musical territories. With SEO Your Friends, Pevin delivers again a fascinating and unique project crafted with a strong social conscience. Other than the excellent two singles, SEO Your Friends comes laced with a heartfelt and moving short speech by Leslie Pickering, the former spokesperson for the Earth Liberation Front Press Office. The speech was extracted from the film Testify by Michael Becker and Stephen Gamboa.
Here’s the blurb Pevin wrote to accompany the release:

“You would do anything for the people you love. That’s why the couple of songs I’m releasing today come in a neat wrapping entitled “SEO Your Friends”. Because when you stop a minute and really think about it, if you go calling someone your friend and then don’t do anything to improve their ranking in Google search results, can you say you care for them at all? Can you say you have their best interests at heart? Or are you simply trying to isolate them from the world like some possesive freak? Think about this for a minute, and then, do the right thing. Show the ones you love that they truly matter to you. SEO your friends.”

The other good news is SEO Your Friends can now be streamed or download for free on his website. Get a taste of this absolute must listen with ‘Fifteen’.